Real-Time Insights
Powerful, clean data visualizations for campaign performance. Built for multiple user types—brands, influencers, and campaign managers.
Workflow Automation
Reduced reliance on manual campaign management. Built from the refreshed Influential brand, ensuring visual and tonal consistency.
Core Features
The company recognized that in order to position itself as a scalable, modern SaaS business, it would need to automate workflows across campaign execution—showcasing platform readiness for a broader self-serve or hybrid model.
Acquisition Value
Designed for Scale and Impact
To solve for inefficiencies and prepare Influential for scale, we designed a system that dramatically reduced reliance on manual campaign management. The platform introduced custom dashboards tailored to each team’s needs and brand identity, with dedicated interfaces for brands, influencers, and campaign managers. Upgraded, easy-to-read data visualizations now turn performance insights into clear actionable insights. Most importantly, the system was architected to grow seamlessly—enabling scale without adding headcount.
Inspiration
Influential 2.0 wasn’t just a design system—it was a story of transformation. It bridged vision and execution, showing what Influential could become—and that future was valuable enough to seal a half-billion-dollar deal.
About Influential