Startup Vegas needed a brand — not just a logo, but a bold identity that could rally a community, attract talent, and energize the local tech ecosystem. From day one, the goal was to build something bigger than a startup event series: a movement.
The challenge was to create a brand system that could scale with ambition — one that spoke to founders, funders, and future builders alike. It had to feel grassroots and polished, local and global, credible and full of hustle. What started as a blank slate evolved into a well-recognized face of the tech industry — a platform that now champions innovation, sparks collaboration, and proudly leads the conversation around what’s next for Las Vegas tech.
