With new ownership and fresh leadership at the helm, the shop set out to reclaim its title as the most trusted and knowledgeable 4×4 destination in town. Same legendary lead tech. Same no-BS service. Now with a renewed commitment to doing it right — every time.
The challenge: develop a brand system that speaks with authority to hardcore enthusiasts, casual weekenders, and industry partners alike — one that builds trust, celebrates innovation, and positions Vegas 4×4 as a modern leader in an industry rooted in grit, gear, and go-anywhere ambition.
