About
In the last 24 months I’ve helped 3 SaaS platforms raise $500 M in funding and one DTC brand hit 8-figure revenue.
From concept to execution, I help brands find clarity, originality, and momentum. With over two decades of experience leading high-performing design teams, I’ve built a career around solving complex problems with smart, stylish solutions. Whether that means shaping a product from scratch, evolving a legacy brand, or launching a category-defining experience.
As founder and creative lead of Design Hedge, I work hands-on with companies at every stage — from early startups to global players — blending strategy and storytelling to build work that actually moves people. My approach is equal parts art direction and business instinct, rooted in collaboration, curiosity, and a refusal to settle for the expected.
I believe design should do more than look good. It should work beautifully, meaningfully, and with a little bit of attitude.
My latest decade
-
Design Hedge2024-Partnered with Tensorwave from stealth through $150M in funding. Delivered visual identity, and design systems crafting a brand and product vision that positioned them as a bold new force in AI infrastructure.
-
Influential2017-2024Redefined the visual identity of a leading influencer marketing platform, aligning brand, product, and sales design under a unified creative strategy that boosted perception, increased adoption, and helped position the company for enterprise growth.
-
Duetto2015-2017Elevated a legacy enterprise product into a modern SaaS experience, leading cross-functional redesigns, launching new features, and introducing a flexible design system that streamlined complexity for global hotel revenue teams.
Fundraising & Acquisitions
-
Influential: Acquired by Publicis$500M
-
TensorWave: Seed – Series A$150M
-
Duetto: Seed – Series D$143M
Stalk me

Agency Work & Campaigns
- BMW
- Nissan
- Amazon
- NBA
- Betty Crocker
- McDonald’s
- DoorDash
- HBO Max
- Cisco
- Campbell’s
- Shutterfly
- Hilton
- ABC
- Hyundai
- General Motors
- belVita
- RXBAR
- Netflix