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About

In the last 24 months I’ve helped 3 SaaS platforms raise $500 M in funding and one DTC brand hit 8-figure revenue.

From concept to execution, I help brands find clarity, originality, and momentum. With over two decades of experience leading high-performing design teams, I’ve built a career around solving complex problems with smart, stylish solutions. Whether that means shaping a product from scratch, evolving a legacy brand, or launching a category-defining experience.

As founder and creative lead of Design Hedge, I work hands-on with companies at every stage — from early startups to global players — blending strategy and storytelling to build work that actually moves people. My approach is equal parts art direction and business instinct, rooted in collaboration, curiosity, and a refusal to settle for the expected.

I believe design should do more than look good. It should work beautifully, meaningfully, and with a little bit of attitude.

My latest decade

  • Design Hedge
    2024-
    Partnered with Tensorwave from stealth through $150M in funding. Delivered visual identity, and design systems crafting a brand and product vision that positioned them as a bold new force in AI infrastructure.
  • Influential
    2017-2024
    Redefined the visual identity of a leading influencer marketing platform, aligning brand, product, and sales design under a unified creative strategy that boosted perception, increased adoption, and helped position the company for enterprise growth.
  • Duetto
    2015-2017
    Elevated a legacy enterprise product into a modern SaaS experience, leading cross-functional redesigns, launching new features, and introducing a flexible design system that streamlined complexity for global hotel revenue teams.

Fundraising & Acquisitions

  • Influential: Acquired by Publicis
    $500M
  • TensorWave: Seed – Series A
    $150M
  • Duetto: Seed – Series D
    $143M

Stalk me

Agency Work & Campaigns

  • BMW
  • Nissan
  • Amazon
  • NBA
  • Betty Crocker
  • McDonald’s
  • DoorDash
  • HBO Max
  • Cisco
  • Campbell’s
  • Shutterfly
  • Hilton
  • ABC
  • Hyundai
  • General Motors
  • belVita
  • RXBAR
  • Netflix